For the final project in my Brand
Management class we worked with Janssen (pharmaceutical company under Johnson & Johnson). Our task was
to propose a digital strategy to support their Diabetes Awareness Campaign. In
Italy, the
prevalence of diabetes has grown in the last 10 years from 3.7% to 5,5%. More than 3 million Italian citizens have diabetes and it is estimated that at least one million people
have undiagnosed diabetes.
 |
| There I am, under the R |
As part of the campaign, Janssen
organized a flash mob and we were invited to attend. The flash mob was held in the Galleria Vittorio Emanuele (right in front of the Prada flagship store :)) Several of my classmates and I reviewed the dance steps ahead of
time and attended the flash mob. This was my first flash mob experience and it
was actually really cool. They ran the
dance routine 3 times and I finally joined in on the 3rd time (see
picture: I can be seen above the “R” in Cure).
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